Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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The books featured on this site are aimed primarily at readers aged 13 or above and therefore you must be 13 years or over to sign up to our newsletter. However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally. Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd.

The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area.This book is mainly for graphic designers as it involves a comprehensive discussion of the design process, such as how to get inspired, start sketching, create several designs and so on. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. For example, case studies are featured on black pages to help differentiate them from the wider text. Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department.

I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points. This item may ship from the US or other locations in India depending on your location and availability. Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process.Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up.

The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. Don't go into this expecting it to be the branding design bible, but consider it a solid introduction. There are many books out there about branding and perhaps this one will have escaped your notice as a result. Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. For those looking for a book that will guide you in creating a brand strategy, this book has it all!She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.