IRN-BRU 1901, A Very Special Vintage Recipe, No Caffeine, Full Sugar, Taste The First Ever IRN-BRU Recipe - 12 x 330ml Cans

Product Information

Irn-Bru's advertising slogans used to be 'Scotland's other National Drink', referring to whisky, and 'Made in Scotland from girders', a reference to the rusty colour of the drink; [20] though the closest one can come to substantiating this claim is the 0. Barr changed the formula of Irn-Bru in January 2018 in response to a sugar tax implemented in the UK in April 2018, intended to combat obesity. The firm first commercialised their drink using this new name in 1948 once government SDI consolidation of the soft drinks industry had ended. In Hong Kong, Irn-Bru can be found in selected Wellcome supermarkets, in and around areas where the expatriate population is significant such as the Sheung Wan and Central districts.

In November 2012 AG Barr and Britvic announced a merger proposal, [18] but in July 2013 the merger collapsed when terms could not be agreed. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. Whilst Marfast use reasonable endeavors to ensure that the product information presented is accurate and up to date it does not accept any liability for any information which may not be accurate, it is not a substitute for reading the product packaging or label prior to use. They had to withdraw from the market again in 2009 as a result of problems with production agreements and lack of funding for marketing.The standard Irn-Bru distributed in Canada also contains the "Not a source of iron" disclaimer on the label. Compliant Irn-Bru is solely imported by Great Scot International in Charlotte, North Carolina, which supplies distributors and retailers throughout the USA. After its original bottler went out of business, a new deal was signed for the drink to be manufactured and distributed in larger quantities by the Pepsi Bottling Group of Russia in 2002. Now, fans can rest easy knowing the 750ml glass bottles of the ginger nectar will be available for them to enjoy year-round – just as it was in 1901.

THE PRODUCT AND ALLERGEN INFORMATION PROVIDED HAS BEEN SUPPLIED BY THE PRODUCER/MANUFACTURER OF THE PRODUCTS.One billboard that drew criticism featured a young woman in a bikini along with the slogan "Diet Irn-Bru. A 2009 advertisement for the product featured a group of high school pupils performing a musical number, with the refrain "It's fizzy, it's ginger, it's phenomenal!

This may affect nutrition and allergen information therefore you should always check product labels and not rely solely on the information presented here. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement.It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.